Hello! My name is Janice. I am a Creative Leader/ Brand Designer passionate about building iconic brand experiences and intentional designs grounded in business objectives.
At Infor, Visa, Oracle, Duarte & KLD, I led internal & external design teams, overseeing brand visual identity & design, and managing cross-functional initiatives & strategic projects in collaboration with the leadership.
Over the past 15+ years, I've worked in a wide range of industries like tech, finance, sports, and lifestyle. My work ranges from inspiring fortune 500 leaders to forward-thinking start-ups. I have worked with these industry leaders in defining their brand’s visual strategy & expression, developing brand systems & cross-channel assets, and creating emotionally engaging content across various forms of media, audiences, and channels.
Background: Brand & Visual Identity, Graphic Design, Creative/ Art Direction, Marketing & Communication Design, Events & Presentation Design, Design Leadership and Strategy
Infor
In my role as the Global Art Director, I led and oversaw an internal design team in a high-volume, fast-paced environment. Collaborating closely with marketing, communication, and product groups, I helped translate marketing strategy into compelling visual designs and ensured our visual expression scaled consistently across various owned & paid marketing channels.
Visa
As the Global Design Director, I managed Visa’s Global Brand Design from 2015 to 2021, collaborating horizontally across Visa’s marketing, communication, and product groups globally. I also planned, developed, and managed cross-functional initiatives and long-term strategic projects (e.g. Global campaign branding, Olympics and FIFA sponsorship/ event branding) with executive leaders.
Most recently, I led the Visa rebrand (VIS) as part of the Global Brand & Creative Team. I'm very proud of the work my team did to help advance Visa brand’s design ecosystem across the entire organization. By working with the marketing & product groups, executive leadership, and our wonderful agency partner, Mucho, we brought consistency and improved the effectiveness of all Visa communications experiences.
Oracle
At Oracle, I managed and provided creative services and brand & design oversight across marketing & communication channels, including their web & social properties.
Design Agencies
Before Visa & Oracle, I led a breadth of design projects, from brand development and campaigns to web to social media, brochures, showroom, and everything in between, at Duarte and KLD – award winning storytelling & design studios – for 10+ years.
It was an honor and privilege to design alongside the talented team for many incredible clients – TD Ameritrade, Avaya, Paypal, Onni, Polygon, and Solterra Development, just to name a few.