Keynotes & Data Visualization
Role: Visual Style, Storyboarding, Production
Avaya saw the dramatic shifts in how people work and the need to simplify the complexity of communications and collaboration so that enterprises could continue to engage with employees and customers no matter how, where, and when they chose to work or interact. Avaya asked to develop and deliver a thought-provoking presentation to effectively tell its refocused corporate vision to prospects and clients.
I created a visual style that meant to feel visionary, crisp, futuristic, and accessible —all while managing to capture the impactful statistics necessary for selling business-minded owners on trusting a new kind of communication & collaboration platform.
Avaya Corporate Story
Role: Visual Style, Storyboarding, Production
P&G launched a range of premium anti-aging skincare products under its Olay brand, in a departure from the brand’s mid-market positioning. The Olay Pro-X range is being billed as “professional”, but made for the mass market. The line is inspired by genomics research and tools that show the importance of a healthy stratum corneum to the well-being of the inner skin.
I developed a visual style that meant to feel fresh, clean, sophisticated, yet inviting in order to align with the brand & product’s new positioning.
Olay Pro-X Product Launch
Role: Visual Style, Storyboarding, Production
Prodigy wanted to tell a consistent, compelling brand story to influencers and investors as they prepared to introduce their unique investment model to the US market. They want to increase awareness and engagement.
I created a visual style that meant to feel emotional, inspiring, smart, and energetic. The look & feel was then extended to a keynote and video to help communicate the crowdfunding value proposition and further enhance the perception of the Prodigy brand.
Double-exposure treatment creates subject juxtapositions that bring visual interest and reveal a bigger story. The dreamy characteristic of photography evokes a sense of hope. Connected lines abstractly represent the building blocks of architecture and the coming together of a group of people around one goal. Typography has a lightweight elegance.
Prodigy Network
Role: Visual Style, Storyboarding, Production
Razorfish – an agency based out of Chicago– has a global, omnichannel eCommerce practice. They have a history of commerce innovation, creating many of the world’s leading commerce platforms and customer experiences.
Razorfish wanted to tell a compelling and differentiating story about its Commerce Practice thought leadership and capabilities. They were looking for a fresh perspective to differentiate their story from others in the same space.
We created a customizable modular deck for them that felt dynamic and innovative.
