Led the development of the overarching visual identity system, brand guidelines, and creative assets & templates for global market activation.
The overall marketing objective was to make Visa the preferred payment brand of choice with Millennials by using the Olympics as a key moment.
My key goal was to develop a visual identity system that is uniquely Visa and easily scalable across all platforms and markets globally to unify all communication materials.
Visa PyeongChang 2018 Winter Olympics Branding
Category: Olympic Games · Global activation · Toolkits and playbooks
Role: Design Lead/ Producer, Creative Direction, Art Direction, Design
Activation: Advertising
Developed global campaign assets, templates, and toolkits for regions and clients for their adoption & activation.
Activation: Onsite POS
For onsite activations, in order to be more 'in the moment’ culturally, we blended in the unique game's pattern, which was made up of geometric Korean characters, throughout the onsite activation.
Onsite activation focused on driving the perception of innovation by promoting seamless multi-form factor awareness. (e.g. cashless, contactless, wearables)
Activation: Merchandise
Hospitality client giveaways, onsite Megastore items for consumer purchase, staff uniforms, and employee store swags.
