Snowflake Tier 1 Events & Executive Keynotes
Role: Design Leadership, Creative & Art Direction
Scope: Executive Keynotes · Environmental Brand Moments · Key Promotional Assets
Programs: Snowflake Summit, BUILD, Snowflake World Tour
Category: Brand Applications · Keynote Systems · Event Design
Agency Partners: Skona, GPJ, InVision
Creating cohesive experiences for Snowflake’s biggest moments
01 · OVERVIEW
Snowflake’s Tier 1 events bring together internal creative teams and specialized agency partners. I lead design for executive keynotes and select event applications across Summit, BUILD, and Snowflake World Tour. My role spans the widest range at Summit—from major environmental brand moments to promotion and keynote design—with a more focused keynote and promotional scope for BUILD and Snowflake World Tour.
The challenge is to create a distinct experience for each program while keeping complex, fast-moving work clear, cohesive, and connected to the larger Snowflake brand.
Distinct visual systems,
built to scale
02 · THE SYSTEMS
Summit, BUILD, and Snowflake World Tour each have a distinct visual system that evolves year to year. I work with internal teams and agency partners to extend these systems across key applications, while keeping the work cohesive across formats and production needs.
The goal is not to make the programs look alike, but to ensure each system can flex across different content and formats without losing its identity.
Snowflake Summit
BUILD
Snowflake World Tour
03 · SNOWFLAKE SUMMIT
The flagship event experience
For Snowflake Summit, I lead design for some of the event’s most visible expressions, including major environmental brand moments, key digital and physical promotions, and the executive keynote. Working with my team and agency partners, I guide how the visual system comes to life across the physical and digital experience.
Brand moments & promotion
The Summit visual system extends across large-scale environmental moments and key promotional touchpoints. My role is to guide how the established direction is applied across these formats, balancing visual impact and brand consistency with real-world production needs.
Executive Keynote
Working with my team, I lead the full development of the executive keynote presentation design. To keep the experience cohesive as business, product, customer, and technical stories develop in parallel, we create a shared style library and collaborative content frameworks that can adapt as the narrative evolves through launch.
Technical storytelling across
keynote and promotion
04 · BUILD
For BUILD, I lead design for the executive keynote and key digital promotions, extending the visual system across technical content and audience communications. The work needs to make complex stories clear while maintaining the energy and boldness of the BUILD identity.
A global keynote built for
regional flexibility
05 · SNOWFLAKE WORLD TOUR
Snowflake World Tour needed a global keynote that delivered a strong, cohesive story while giving regional teams flexibility to adapt it with local speakers, stories, and content. I led the design of a modular keynote that balanced both needs. Design and motion brought visual impact and highlighted key moments, while flexible template structures helped regions adapt the content without losing consistency.
Distinct systems,
one consistent approach
06 · OUTCOME
Across all three programs, my approach is consistent: bring clarity and structure to complex content, create flexible frameworks that can adapt through launch, and guide teams toward cohesive, high-quality work.
