Infor Brand System & Rollout
Category: Brand Systems · Visual Identity · Enterprise Rollout
Role: Global Art Director · Internal Design Lead
Scope: System Development · Creative & Art Direction · Team Leadership · Rollout
Agency Partners: Wunderman Thompson, Superunion
From refreshed identity
to enterprise system
01 · OVERVIEW
Infor partnered with external agencies to establish a renewed brand strategy, visual concept, and core identity elements. I joined as Global Art Director to lead the next phase: expanding that foundation into a cohesive design system and bringing it to life across the organization.
Leading the internal design team, I directed the development and rollout of the system across campaigns, digital, events, video, web, and marketing communications. We also created the assets, templates, and guidance teams needed to apply it consistently at scale.
The challenge was to turn the identity concept into an adaptable, everyday system—one capable of supporting Infor’s broad portfolio of products, industries, audiences, and content without losing cohesion.
02 · BUILDING THE SYSTEM
Expanding the visual language
I led the internal team in identifying where the core identity needed more range and flexibility. We expanded the visual language through additional layouts, imagery, graphic devices, data visualization, and application principles. Rather than creating one fixed look, we defined a range of expression—from simple and functional to more visually expressive—based on the communication need.
03 · ACTIVATING THE BRAND
One system across the enterprise
Once the broader system was established, I directed its rollout across Infor’s major brand and marketing touchpoints. Each application was designed to respond to its audience and format while maintaining a clear connection to the larger identity.
As the system moved into real work, we used these applications to identify where it needed clearer rules, more flexibility, or additional components before expanding it more broadly.
04 · ENABLING SCALE
Making the brand easier to use
Alongside the brand applications, my team developed an extensive library of reusable assets and templates to support teams across the organization. We also consolidated guidelines and resources into a centralized online destination, improving access, version control, and consistency across internal teams and external partners.
Instead of treating every request as a one-off, we focused on reusable tools that could support recurring needs while still allowing room for more custom work.
Over the course of the rollout, we created over 1,000 brand and marketing assets and templates.
Connecting creative vision
to enterprise execution
05 · OUTCOME
The expanded system gave Infor a more cohesive and flexible visual presence while making the brand easier to apply across a high-volume organization. Reusable tools and centralized resources helped teams work more efficiently, maintain quality across channels, and reduce reliance on one-off production.
Faster
asset development
Reduced
external production costs
Improved
access and version control
Stronger
brand consistency